将葡萄酒空瓶子一年四季都储存在葡萄地中,在自然环境中培养出一种独特的铜绿,并且经过汉堡当地天气环境的作用,在瓶身形成了独一无二的痕迹表现。设计师利用艺术的手法,在纸张上面呈现出天气的形式,并且用全包的纸张包装形式裹于瓶身四周。
The scratches found on Brute's wine bottles are made by the elements, as each bottle is left outside over a period of time before undergoing an intense cleaning process and, of course, being used to store their unique wine. Designed by Landor in Hamburg, the paper packaging matches the bottles to a tee.
"Driven by data, designed by nature Stormy, rainy, unpredictable.
Hamburg must be the last region on earth to produce wine. So how do you market a wine grown in such an inhospitable place? The brutal Hanseatic weather shapes the wine."
"So we used it to shape the brand. Empty bottles are stored out in the vines throughout the year, cultivating a unique patina from exposure to the elements. Then, to create a fully weather-powered brand experience, we built an algorithm that captures the Hamburg weather and generates packaging that reflects the brutal conditions of each vintage. Wine crafted by the elements."
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